ZAO Story

Zao Organic * Makeup, an eco-luxury makeup brand made in Italy and France. Our products are 100% natural, certified organic *, toxic-free, cruelty-free, gluten-free and vegan.

We pride ourselves on manufacturing sustainably crafted products with a low carbon footprint, consciously contributing to our planet's conservation. Long revered as a symbol of longevity, strength, tenacity and flexibility, bamboo is a prime resource for our sustainable beauty. Our packaging, made from controlled harvested bamboo, is stylish, elegant and durable. The powders, leaves and oils extracted from the bamboo plant, are used in all of our products for their beauty and health qualities. Our innovative bamboo refill system increases our commitment to sustainability and the cost-effectiveness we pass on to you!

Zao follows an ethical and sustainable approach to living in harmony with nature. Looking beautiful should not compromise your health, the health of animals, or the health of the planet. Since your skin absorbs up to 60% of what you put on it, we will never, never use toxic ingredients in our products. We believe that everything necessary to look beautiful is contained in nature!

Developed by a passionate team dedicated to healthy lifestyles, we use pure ingredients and natural pigments, silky textures, subtle and stunning colors that will smitten you. Our makeup performs beautifully, lasting throughout your busy day, while it nourishes, renews and rejuvenates your skin. Zao is committed to offering products with flawless formulas with ingredients of 100% natural origin. Without petrochemical derivatives or synthetic preservatives, Zao products are healthy for your skin.

ZAO Story



100% Natural Formulas

Our raw materials are obtained by non-polluting and minimal transformations of a plants or minerals as plant extracts, vegetable oils, butters and mineral pigments. Since 2014, under our ecological and ethical commitments, we are always looking for new natural ingredients to guarantee you the best quality ingredients. The quality of our raw materials is paramount. Among these ingredients is the micronized silver powder, which is an excellent skin-friendly preservative and has amazing antiseptic properties. Although it is very expensive, we chose to use it in almost all of our products.

100% Natural Formulas


Preferred Organic Agriculture

Preferred Organic Agriculture

All of our products are certified organic * or eco by Ecocert (according to the Ecocert Greenlife and Cosmos Standard standards) and labeled Cosmebio.

Since our beginnings, Zao has chosen raw materials from organic farming. By selecting ingredients free of artificial fertilizers and pesticides, we are minimizing soil pollution & groundwater, protecting biodiversity and taking care of your health.

Our makeup products have increased biocompatibility with the skin. The active ingredients contained in organic plants are much more concentrated than in plants from conventional agriculture.



Respect For The Animal World

For the sake of respect of all living creatures, none of our finished products or our raw materials are tested on animals.

We exclude the use of ingredients of animal origin, such as beeswax and cochineal (red pigment). The entire Zao products is certified Vegan and Cruelty Free . In addition, our brushes are synthetic hair rather than animal hair.

Respect for the Animal World






We have created refillable products that are:

Ecological: By creating a refillable packaging system we act in favor of the environment. We produce less waste, use less plastic and consume less energy.

Economical: The packaging has a direct impact on the price of the product. By offering refillable products, we give you the opportunity to indulge yourself at very reasonable prices.

Playful: Our refillable packaging allow you to easily alternate your colors according to your desires by selecting assorted refills.


Sustainable Packaging

Eco-design is at the heart of our thinking, for this, we've chosen bamboo as main packaging source. An exemplary eco-friendly raw material, bamboo growths without fertilizers or pesticides. It can be harvested within 3–5 years, compared to 10–30 years for trees. Our bamboo grows in endemic forests in a protected area in China.

We also use cotton in our packaging, our bamboo cases come arranged in elegant cotton pouches to protect them and can also be reused and re-purposed. Our research and development program is in transition to replace cotton with bamboo fibers. We favor the use of bamboo, one of the fastest growing plants on earth, sustainable resource with minimal impact on the environment.


Quality and Innovation

We are a brand of organic and animal-free makeup, and we hold high standards of quality and innovation at the heart of our concerns. Convinced that organic * makeup can compete with conventional makeup, we maintain our efforts to offer makeup always more powerful.

Innovation is at the center of our developments. We explore new raw materials without limits, experimenting with new combinations of ingredients, to satisfy a superior quality of makeup.





Plant Sciences Laboratory

The company Laboratoire Phytotechnique, known by "Labophyto" was founded in 2006. Based in Pogliano Milanese, at 9 miles from the center of Milan,it was the first makeup production plant to be certified by Ecocert for the production of organic * makeup in 2007. Labophyto is a European and global leader in organic * makeup production with more than 45 certified brands manufactured in its 2 factories.


Sustainable Beauty Products

Since 2005, we have established very privileged relationships both professionally and personally.These fellowships extends from the collection of our raw materials, packaging production to laboratory production and customer-supplier relationship.


Factory Ethics

Our ethics program known as "Fabrik Etik" was created in 2016 and it is based in France.

It was decided to create a company with a suitable professional environment for disabled people.

The production of Zao products, including the refillable system and pouch packaging, requires a lot of manual operations. Fabrik Etik, represents a gateway to the "ordinary environment" for workers with disabilities in medical-social environments under the aid of ESAT,(A tool, that assists identifying and matching to suitable activities to progress on the pathway to employment).

Also, Since June 2018, Fabrik Etik is a certified Cosmos shaper for the packaging of organic cosmetics.






ZAO Story


With over 10 years experience in organic * cosmetics and inspired by the principle of respect to nature from the Zen and Tao philosophies, David Reccole founded the French brand Zao Essence of Nature. Zao was created with a vision of sustainability, a minimal carbon footprint and formulations of 100% natural ingredients from organic farming. The products are rich in vitamins, minerals and antioxidants, with powerful performance that is soothing, safe and gentle to the skin.


In 2013 Gretta Perez Licea becomes the sole distributor for United States and Mexico. The story on how Gretta discovers zao is not only compelling but one that many makeup lovers can identify with.  In 2010 her life was turned upside down by a terribly dangerous eye infection called Meibomianitis. The infection which at first seemed like a simple irritation, turned out to be a complicated condition that even caused Gretta excruciating pain and blurred vision. After getting treated by numerous specialists, they determined the infection was caused by harsh ingredients and chemicals in the well known makeup she was using. 


After a long treatment Gretta was free of the infection that almost took her vision, but was left with sensitive skin, prone to acne, and hypersensitivity to toxic chemicals in makeup. It took a long time time until Gretta could wear any makeup again and only after the recommendation of doctors to wear 100% natural cosmetics. After the frustration Antonio (Gretta’s husband) noticed Gretta was going thru and with so little information and access to natural cosmetics at that time, Antonio went on an exhausting research for the right products until he discovered zao, which was only sold in Europe at the time. After sharing his research, she decided to give it a shot and tried the products. The result? Not only her skin was accepting the products, but she started to look better than ever! 


Gretta was determined to share her story and the amazing wonders of Zao Organic * Makeup. Now, thanks to her, we have access to a premium organic * makeup line that is not only safe and healthy for your skin but eco-friendly, and sustainable!

*The use of the term "organic" is in comply except in the state of California which has a unique definition according to COPA under which, these products differ from their organic percentage calculation for cosmetics private standards.

ZAO Story




ZAO Story


ZAO Story

Gretta, a savvy business woman born in Puebla, Mexico. With a degree in Business Administration the proud mother of two, balanced being a housewife and being the right hand of her entrepreneur husband until zao came into her life. With a concern for safe beauty products, and a keen eye for business, Gretta brings her Passion for Zao to all american women.

A few of her favorite Zao products are matt lipsticks 462,469 and 431, concealer, compact powder, blush 322, soft primer and moisturizer and of course highlighter.

ZAO Story



ZAO Story

ZAO Story

Alejandra, an experienced strategic marketer born in Puebla, Mexico and Gretta's childhood friend. With degrees in Graphic Design and International Marketing, she worked over 15 years in LATAM & Europe developing and deploying international brands as well as setting up her own Digital Branding business. Alejandra developed the zao brand for the US market, she is in charge of the strategic development of the brand and its digital platform. Mother of three juggles a family of five, a fruitful career in marketing and digital business guides zao’s efforts and productivity.

A few of her favorite Zao products are Intense Matte Lipstick 431 Purple Pink, Matte Lipstick 466 Chocolate, 468 Plum, Soft Primer, Bronzer 343 Golden Bronze and Highlighter 310 .



ZAO Story

Géraldine, an artist born in San Juan, Puerto Rico. With degrees and experience in Fine Arts, Communications, Media and Marketing Géraldine brings the creative eye to the team. The conscious vegan, started as a zao customer. After an extensive search for a clean makeup brand that her sensitive, allergy prone skin could tolerate. She found zao, fell in love with it so much that became part our team.

A few of her favorite Zao products are the Brightener, Cream Foundation, Highlighter and Lipstick 467

ZAO Story