ZAO Story

The zao philosophy is about an ethical and sustainable approach to living in harmony with nature. Looking beautiful should not compromise your health, the health of animals, or the health of the planet. Since your skin absorbs up to 60% of what you put on it, we will never, never use chemicals in our products. We believe that everything necessary to look beautiful is contained in nature, which is why we pride ourselves on manufacturing sustainably crafted products that leave a low carbon footprint and do no testing on animals... Consciously contributing to our fauna and planet’s conservation. Our innovative refill system is also a pledge to our philosophy. Developed by a passionate team dedicated to healthy lifestyles, we use ingredients so pure they are certified by the most prestigious organizations in the world: Ecocert, CosmeBio, Cruelty-free, Vegan*, Gluten-free and Campaign for Safe Cosmetics.

*Except for lipgloss, liquid lipbalm, lipbalm stick and concealers.

 

ZAO Story

Many women tell us that they would like to use organic cosmetics, but texture and performance are often issues for them. zao Organic Makeup represents the breakthrough women have been waiting for luxury, quality and performance, which are only enhanced by the zao approach to using the most perfectly natural and organic ingredients. We don’t provide just a color cover-up. Our makeup is good for your skin, as it is full of antioxidants and essential fatty acids that nourish, renew and regenerate your skin.

 

 

ZAO Story

 

We know you want to find your own style and personality in a makeup. This is why we encourage you to explore our dazzling array of colors and textures. We are confident that you can find just the right look to enhance your natural radiance.

 

ZAO Story

ZAO Story

ZAO Story

ZAO Story

ZAO Story

 

 

 

 

ZAO Story

 

With over 10 years experience in organic cosmetics and inspired by the principle of respect to nature from the Zen and Tao philosophies, David Reccole founded the French brand zao OrganicMakeup. zao was created with a vision of sustainability, a minimal carbon footprint and formulations of 100% natural ingredients from organic farming. The products are rich in vitamins, minerals and antioxidants, with powerful performance that is soothing, safe and gentle to the skin.

 

In 2013 Gretta Perez Licea becomes the sole distributor for United States and Mexico. The story on how Gretta discovers zao is not only compelling but one that many makeup lovers can identify with.  In 2010 her life was turned upside down by a terribly dangerous eye infection called Meibomianitis. The infection which at first seemed like a simple irritation, turned out to be a complicated condition that even caused Gretta excruciating pain and blurred vision. After getting treated by numerous specialists, they determined the infection was caused by harsh ingredients and chemicals in the well known makeup she was using. 

 

After a long treatment Gretta was free of the infection that almost took her vision, but was left with sensitive skin, prone to acne, and hypersensitivity to toxic chemicals in makeup. It took a long time time until Gretta could wear any makeup again and only after the recommendation of doctors to wear 100% natural cosmetics. After the frustration Antonio (Gretta’s husband) noticed Gretta was going thru and with so little information and access to natural cosmetics at that time, Antonio went on an exhausting research for the right products until he discovered zao, which was only sold in Europe at the time. After sharing his research, she decided to give it a shot and tried the products. The result? Not only her skin was accepting the products, but she started to look better than ever! 

 

Gretta was determined to share her story and the amazing wonders of zao Organic Makeup. Now thanks to her we have access to a premium organic makeup line that is not only safe and healthy for your skin but eco-friendly, and sustainable!

 

ZAO Story

 

 

 

 

ZAO Story

zao Organic Makeup is an eco-luxury makeup brand made in Italy. Our products are 100% natural and  certified organic,  chemical-free, cruelty-free, gluten-free and vegan*.

 

We pride ourselves on manufacturing sustainably crafted products that leave a low carbon footprint, consciously contributing to our planet's conservation. Long revered as a symbol of longevity, strength, tenacity, and flexibility, bamboo is now a prime resource for sustainable beauty in the zao makeup line. Combining traditional craftsmanship and design, our packaging is made from controlled harvested bamboo, making it stylish, elegant and durable. The powders, leaves and oils extracted from the bamboo plant, are used in all of our products for their beauty and health enhancing qualities. We have designed an innovative refill system for many of our products to increase our commitment to sustainability as well as the cost-effectiveness we pass on to you!

 

ZAO follows an ethical and sustainable approach to living in harmony with nature. Looking beautiful should not compromise your health, the health of animals, or the health of the planet. Since your skin absorbs up to 60% of what you put on it, we will never, never use toxic ingredients in our products. We believe that everything necessary to look beautiful is contained in nature, which is why we pride ourselves on manufacturing sustainably crafted products that leave a low carbon footprint and are never tested on animals... Consciously contributing to our fauna and planet's conservation.

 

Developed by a passionate team dedicated to healthy lifestyles, we use pure ingredients and natural pigments, silky textures, subtle and stunning colors that will smitten you. Our makeup performs beautifully, lasting throughout your busy day, while it nourishes, renews and rejuvenates your skin.

 

 

 

 

ZAO Story

 

ZAO Story

Gretta, a savvy business woman born in Puebla, Mexico. With a degree in Business Administration the proud mother of two, balanced being a housewife and being the right hand of her entrepreneur husband until zao came into her life. With a concern for safe beauty products, and a keen eye for business, Gretta brings her Passion for zao OrganicMakeup to all american women.

Her favorite zao products are matt lipsticks 462,469 and 431, concealer, compact powder, blush 322, soft primer and moisturizer and of course highlighter.

ZAO Story

 

 

ZAO Story

ZAO Story

Alejandra, an experienced strategic marketer born in Puebla, Mexico. With degrees in Graphic Design and International Marketing, she worked over 15 years in LATAM & Europe developing and deploying international brands as well as setting up her own Digital Branding business. Alejandra developed the zao brand for the US market, she is in charge of the strategic development of the brand and its digital platform. Mother of three juggles a family of five, a fruitful career in marketing and digital business guides zao’s efforts and productivity.

Her favourite zao products are Intense Matte Lipstick 431 Purple Pink, Matte Lipstick 466 Chocolate, 468 Plum,Organic Soft Primer, Bronzer 343 Golden Bronze and Highlighter 310 Bamboo.

 

 

ZAO Story

Géraldine, an artist born in San Juan, Puerto Rico. With degrees and experience in Fine Arts, Communications, Media and Marketing Géraldine brings the creative eye to the team. The conscious vegan, started as a zao customer. After an extensive search for a clean makeup brand that her sensitive, allergy prone skin could tolerate. She found zao, fell in love with it so much that became part our team.

Her favorite zao products are the Brightener, Cream Foundation, Highlighter and Lipstick #467

ZAO Story